A key visual design exploration created for a themed fun run event. This project focuses on developing a vibrant and playful visual direction suitable for a family-friendly and character-driven event.
A series of key visual designs developed for the My Little Pony Fun Run 2023 event. The visuals were created to capture the cheerful, energetic, and friendly nature of the brand while remaining suitable for event promotion across multiple platforms.
The concept centers around fun, movement, and approachability. Bright colors, playful compositions, and character-driven visuals were used to reflect the joyful atmosphere of a fun run event targeted at families and young audiences.
The key visual aims to balance event information with strong character presence, ensuring the design remains engaging without becoming visually overwhelming.
The design process focused on exploring multiple creative directions while maintaining a consistent core theme. Visual hierarchy, color harmony, and layout structure were carefully considered to ensure clarity and adaptability for event-related materials.
This project was developed up to the key visual exploration stage. Although it was not continued to full execution, the work demonstrates creative direction development, variation exploration, and event-based visual thinking.