A key visual design project created for an inclusive fun run event involving walking, jogging, and wheelchair participation. The visual direction focuses on unity, movement, and accessibility.
A key visual developed for an inclusive community event designed to bring together participants of different abilities. The project includes key visual exploration, event posters, and supporting design elements such as merchandise visuals.
The concept centers around inclusivity, motion, and togetherness. Visual elements were designed to represent diversity in participation while maintaining a positive and energetic tone suitable for a community-based sporting event.
Design 1 (Not Approved):
An initial visual direction focusing on expressive composition and event energy. This version served as an exploration of concept and layout before refinement.
Design 2 (Approved):
The final approved key visual featuring clearer hierarchy, stronger visual balance, and improved readability. This design was selected for its ability to communicate the event message more effectively across platforms.
In addition to the key visual, supporting designs were developed to ensure consistency across event materials. These include:
Square-format informational posters
Event T-shirt design
Medal design
All supporting visuals were aligned with the approved key visual to maintain a cohesive event identity.
