A collaborative retail campaign between MOG and MINISO, featuring a series of visual designs created to support in-mall promotions and customer engagement. The visuals focus on attracting attention within a physical retail environment while maintaining clear and consistent brand communication.
A poster advertising campaign created to promote the MOG x Miniso Marvel Series collaboration. The visuals were designed to capture attention in a retail and promotional environment while maintaining strong brand presence and character appeal.
The visual direction combines bold character imagery with structured layout composition. Typography, color contrast, and spacing were carefully managed to ensure that promotional messages remain clear without overpowering the character visuals.
The designs aim to attract both Marvel fans and casual shoppers by creating a strong visual impact while maintaining clarity of information.
To create eye-catching poster visuals suitable for advertising and retail promotion
To balance character-driven visuals with clear promotional information
To ensure strong readability and visual hierarchy for fast audience comprehension
Three design variations were developed to explore different visual arrangements and emphasis points.
Each variation experiments with:
Character placement and scale
Typography hierarchy
Information distribution within the layout
This approach allows flexibility in campaign deployment while maintaining overall visual consistency across the series.