Shambal Lapar

Ready-to-eat sambal packaging designed for flavor, clarity, and fast recognition.

 

Challenges & Objectives

/ Project Overview

Shambal Lapar is a ready-to-eat sambal range made for anyone who wants a fast, flavourful, and spicy meal companion. With six flavour variations, this product offers versatility and a strong homemade character.

Flavours:

  • Petai Hijau

  • Gesek Petai

  • Petai Merah

  • Hitam Pahang

  • Bilis Hijau

  • Bilis Merah

/ Design Direction

The packaging carries a bold and spicy visual direction, emphasizing heat, flavour, and the personality of each sambal variant.

  • Color System: Colours follow the flavour category for clear recognition.

  • Graphic Style: Strong typography, flame elements, ingredient visuals (chili, garlic), and product-focused imagery.

/ Project Goal

To create labels that are easy to print, easy to apply, and instantly recognisable, while maintaining a homemade yet bold look that represents the flavour intensity.