Challenges & Objectives
/ Project Overview
Shambal Lapar is a ready-to-eat sambal range made for anyone who wants a fast, flavourful, and spicy meal companion. With six flavour variations, this product offers versatility and a strong homemade character.
Flavours:
Petai Hijau
Gesek Petai
Petai Merah
Hitam Pahang
Bilis Hijau
Bilis Merah
/ Design Direction
The packaging carries a bold and spicy visual direction, emphasizing heat, flavour, and the personality of each sambal variant.
Color System: Colours follow the flavour category for clear recognition.
Graphic Style: Strong typography, flame elements, ingredient visuals (chili, garlic), and product-focused imagery.
/ Project Goal
To create labels that are easy to print, easy to apply, and instantly recognisable, while maintaining a homemade yet bold look that represents the flavour intensity.